Visual be images of a product to be sold through the online store has a very important role in supporting the online business. Not only through the online store site, some online promotional media such as social media (especially Instagram, Twitter and Facebooks) also requires a visual products as attractive as possible so that a lot of visitors who are interested and are interested to buy your products
As for some other reason why the product photography is very important for an online business, including:
attractive photography can enhance the brand value of the product
Product photography will surely represent the brand of your products. Moreover supported good quality of photography, prospective customers will be more confident with the brand of your products. If prospective customers already feel interested with the brand of your products, their chance to buy your products is very large.
Quality photography would add value to the product
Online shoppers are very happy to compare the product with the same kind between online stores. Therefore, you should give more value to your products is to display the best picture of your product. When prospective customers already interested in your product photography, promotional support you with attractive promotional language and ease of transaction.
Quality of photography can enhance the rate of sales
Let’s just say the photos of your products are ready for investment that you plant. Investment with superior quality can provide positive feedback to your sales rate. All potential customers will love the online sellers that provide information and attractive pictures, detailed and clear. In fact, they could only be satisfied after receiving your product because the product is acceptable according to what you are promoting via online. In effect, they will not hesitate to promote your product to friends, family, or partner of their work.
In order to view photographic products look attractive in the eyes of consumers, there are a few tricks that need to be done.
Use the filters but as necessary
Whatever type of photo products that will be promoted via online, either in the form of goods and food, should have the same look with the goods / original food. If you want to use a filter, you should use only as necessary and not excessive (eg adding light and color effects). Why? Consumers would be disappointed to find that the product they have purchased is not as attractive as photographic products installed in the catalog shop online / social media.
Choose the right angle when photographing
In addition to using the filter as needed, another trick that looks very interesting product photography is to choose the right angle when photographing. In choosing the angle of the image, you should adjust the size of the object plus the addition of a certain effect. The result would be tremendous. For example: You want to promote pastries via online. So that visitors are tempted by the photo display of pastries, give crumbs around your container pastries. Additional crumbs will certainly arouse the taste of anyone who saw it.